DEEPWATER FUNNEL / MARKETING INTELLIGENCE

See the interest.
Understand what follows.

Bring your marketing evidence into a view your team can use. Start with traffic and search visibility, then scope the source connections that explain the journey toward a conversation.

Explore Funnel See how it works

Start with this module. A CRM subscription is not required.

Deepwater Funnel acquisition workspace with fictional sample records — Deepwater Funnel acquisition workspace · actual app preview, fictional local data. Open full screenshot ↗

01 / START WITH THE FACTS

Your traffic. Your search.
A shared starting point.

The standard Deepwater Funnel overview connects your organization’s GA4 and Search Console properties. See the last 30 days of sessions, users, search clicks and impressions, with the source and reporting period attached.

FROM INTEREST TO OPPORTUNITYIllustrative workflow

01 / VISITSomeone arrives.

A landing page.
A session. A question.

02 / SOURCEContext matters.

A search, referral
or stated source.

03 / PIPELINEWhat followed?

A booking.
A qualified conversation.

Connect the evidence. Keep the gaps visible.

Synthetic workflow illustration. No customer records or live measurements.

CONNECTED MARKETING OVERVIEWSynthetic sample

A clearer starting view.

Last 30 days · example

Sessions8,420GA4

Users6,180GA4

Search clicks1,260Search Console

Search impressions38,900Search Console

Source namedDate range shownDefinitions included

Illustrative values. Your overview reads your configured properties; missing results appear as unmeasured.

Know where a number came from.

GA4 and Search Console metrics retain their provider labels. Sessions, users and search impressions keep their own definitions.

See connection health.

Connected, unavailable and unconfigured sources are shown explicitly. A refresh retrieves the overview again.

Keep search timing in view.

The overview requests final Search Console data. Recent days may still be incomplete, rather than a sudden disappearance of demand.

02 / GO DEEPER, WITH A DEFINED SCOPE

From a visit
to a better business question.

An expanded Funnel workspace brings channels, landing pages, booking outcomes, search intent, friction signals and CRM outcomes into the investigation. Follow the evidence across those views while keeping source definitions and matching confidence visible.

DESIGN YOUR MEASUREMENT PATHScope separately

AcquisitionTraffic · channels · landing pagesAnalytics + website

IntentSearch queries · friction · bookingsSearch + behavior + scheduling

OutcomeCalls held · won deals · source gapsScheduling + CRM

Illustrative measurement path. Each stage needs a named source and an agreed definition.

Choose the depth of your rollout.

The standard Deepwater module provides the GA4 + Search Console overview and its read-only MCP tool. Expanded workflows are available through a scoped Funnel workspace, with source connections and business definitions agreed during setup.

Find the points worth investigating.

Explore page and channel breakdowns, per-session journeys, and Clarity friction views in an expanded workspace. Source access, tracking setup and available history determine what can be measured.

Match evidence, not assumptions.

Keep exact identity links separate from timing and campaign candidates. Anonymous sessions are not confirmed people; possible Clarity replays stay labelled as candidates.

Read the outcome on the right date.

An expanded workspace counts won deals by actual close date and your CRM’s won-stage definitions. Deals missing a close date are reported separately, instead of quietly moved into the wrong month.

03 / EVIDENCE OVER FALSE CERTAINTY

A useful answer
shows its limits.

Decisions get better when missing data, reporting delays and different definitions stay visible. Funnel is built around a simple rule: report what the source measured, and say when it didn’t.

THE QUALITY OF THE ANSWERSynthetic example

Sessions8,420GA4 · provider definition

Search clicks1,260Search Console · final data

Pipeline attributionUnmeasuredNeeds an agreed connection + definition

An absent measurement
isn’t a measured zero.

Sample values and states. The standard overview does not infer conversions or revenue attribution from traffic.

Unmeasured means unmeasured.

The standard overview keeps absent provider results distinct from zero. It does not infer conversions or revenue from a traffic count.

Keep paid and self-reported distinct.

Paid-media spend and self-reported referrals remain different kinds of evidence in a scoped workspace. Spend divided by an AI-credited booking is a qualified comparison, not a tracked conversion or proven return on ad spend.

Compare sources without hiding disagreement.

A deeper source view includes reconciliation and snapshot health. Different filters, reporting windows and missing history remain visible; conflicting session counts are not averaged into a new fact.

PART OF THE BUSINESS INTELLIGENCE LAYER

Your marketing.
The bigger picture.

CRM, Signal, Funnel and Cards connect through one stateless MCP. Hours, Computer, Net and Learn are coming soon; their connector capabilities are being scoped. Connect your AI tools once, then ask simple questions across your business with your organization’s permissions in place.

See your business from one connector

CRM Signal Funnel Cards Health Support HoursComing soon ComputerComing soon NetComing soon LearnComing soonONE STATELESS MCPAvailable modules, with your permissions.

START WITH THE WORK YOU WANT TO IMPROVE

Choose the module.
Shape the implementation.

We agree the workflows, source access, configuration and handover. Choose hosted SaaS or a separately scoped self-hosted installation.

Hosted access and implementation are separate.
Provider costs and custom work are scoped with you.

DEEPWATER FUNNEL / HOSTED PLANNING ESTIMATE

$299 / month

Per workspace. Source connections are configured during setup.

One-time implementation, from$1,500

Published prices are USD planning estimates; unpriced modules require a separate quote. Your proposal confirms scope, capacity and availability. Self-hosted licensing and support require a separate quote.

Explore pricing & implementation